concept ad for ogilvy

I had the opportunity of attending a “Business Day”, organized by the Panorama of Entrepreneurship & Career Development to Bold Ogilvy Greece. “Business Days” are educational visits for students and graduates of various universities to multinational companies. These visits include presentations/seminars given by company executives. During this seminar we were asked to propose and develop a concept idea for an advertisement spot concerning a new car insurance company. I was in charge of the design and the storyboards of the main idea, which was about two friends discussing the newest offer of said company and in a quite humorous way they get into a minor accident that causes them to reconsider the offer. The sketches are done in a black and white color palette and focus on the face expressions and the details that will be important for this advertisement.

first drafts

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final proposal

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© Thalia Maria Bitha